People think financial planning is only for the wealthy, and even they would resist paying. So, naturally, if you find yourself struggling to state fees for your service, then you are advising for free hoping to make commission on a product sale. That’s pressure.
Or worse, you offer a ‘Financial Plan’ for free to differentiate yourself from other firms. Then you dig yourself into a hole- doing so much Financial Planning and Cashflow work looking for new sales to justify your offer while exhausting yourself and your prospective clients in the process. That’s even bigger pressure.
It brings stress and desperation, distracting you from doing your best work which you promised with the best intentions when offering to do a Financial Plan (‘to be different’).
There is another way- a way that allows you to present your worth to prospects and clients for a fee that can be a no-brainer win-win for you both. A justifiable fee that is totally relatable to the enormous value you offer- if only you knew how to create that offer, make that offer, and deliver that offer. What you are looking for here is your Value Proposition that reflects your real worth.
PFP Coaching shows you how to create yours.
After that, you are wondering how you would offer your Value Proposition to your public, to your prospects, even to your clients.
PFP Coaching helps you create your messaging, your Proposition presenting, and your enrolment conversations.
Then you will need to do your Financial Planning for each client type with totally different circumstances and desires bringing about the headache of what and how much needs to be done for each, how to go about it, how much time and effort to give, and when to stop.
You need a system with processes to cover every aspect from On boarding to Planning to Plan Delivery to Product Solution Implementation to Repeat Planning for every type of client, appropriate to their financial complexity, and appropriate to their corresponding fee. It’s your PFP System for Professional Financial Planning.
PFP Coaching helps you create your PFP System to improve every client’s Financial and Personal wellbeing while showing you how to integrate the power of Cashflow Software to agree and deliver those solutions with your clients
Maybe you tried the fee-based model or at least thought about it as your preferred way to go but realised…
“Clients don’t understand what financial planning actually involves.” (They can do)
“Clients resist paying for advice that can’t be seen as a tangible item.” (It can be)
“Clients or prospects would object if I presented a fee for my work.” (They’ll welcome it)
“Shouldn’t I be ‘free' or offer a minimal ‘door-opener’ charge…” (Eh…no)
“How do I articulate the value of financial planning” (I’ll show you)
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